The NFL awarded Minneapolis the 2018 Super Bowl over other city rivals. A deciding factor was Minneapolis’ commitment to a new 1 Billion dollar Vikings stadium that will showcase the event. This is a key victory for the region that will draw millions of fans to tune into Minneapolis and boost tourism throughout the event. It reenforces Minneapolis’ commitment to the Vikings and NF and ongoing regional development. Like Target Field and Excel Energy Center, having a world class stadiums and professional teams are key lifestyle assets that attract people to the region.
Both marketing and infrastructure investments will be made regionally to support the Super Bowl, this is an incremental step towards winning a World’s Fair bid for 2023 to put Minnesota on the world stage. To put it in perspective, a World’s Fair is like a Super Bowl every day for 3 months. So this is a good learning experience towards the larger goal.