Elements Group visited Madison Wisconsin to see the construction of American Families new corporate innovation center. Several years ago the American Family Ventures team was formed with a mantra of “Innovate or Die.” This team was assembled to be a prototyping show testing out new business ventures, technologies and partnerships. With the goal of big initiatives that could grow the business or be spun off into new companies. The team is over 15 members and comprised of a cross section of technologies, engineers, and business representatives, they can explore new frontiers to discover opportunities and define new markets. This group also screen over 2,000 start-ups a year looking for innovative opportunities and partnerships.
This new building called “Sparks” will facilitate both the corporate innovation team as well as serve as a “Social Impact Hub” for the American Family Insurance Institute for Corporate and Social Impact. This group will be taking on social and community challenges to creating a thriving community.
The building plans to open in late summer/fall of 2018 and creates a new form of regional asset for the community.
See more pictures in the gallery