Building Enterprise Architecture to Transform Business Legacy Systems to a Service Oriented Architecture



A Fortune 100 global marketing corporation was creating an brand new Enterprise Architecture Practice for the entire organization to migrate an extensive number of legacy systems into a enterprise wide and integrated Service Oriented Architecture.  This multi-year initiative would be overseeing a massive portfolio of IT projects to redesign and migrate the solutions to new technology including cloud and on premise solutions.  Enterprise wide redesigns would include mission critical systems, technology platforms, security, and data platforms.


A multi-year roadmap was prioritized to drive the development of multiple capabilities of the evolving Enterprise Architecture Practice.   New technology platforms and  would be identified and evaluated for adoption.   New vendor and solution partners would correspondingly be selected for partnerships.  The Enterprise Architecture practice was developed from the ground up including team development, capability development and cross-enterprise integration.  Senior executives, from across the enterprise, worked closely with the Enterprise Architecture leadership team to prioritize the core systems for migration and drive organizational alignment and integration to strategic planning budgeting for the mass migrations.  Enterprise Architecture drove many parallel paths both in building up their team, establishing the new technology platforms, defining standards, integrating governance and deep integration to implementation teams with new forms of Agile development methodologies.  A new master data model was established across the entire enterprise as older legacy system silos were refactored into a universally shared set of enterprise services that created more agility for business needs.


Over a several year period,  the Enterprise Architecture Practice developed into a strategic capability for the corporation.  They played a key role in redesigning the IT landscape and transforming the business from one that was handicapped by legacy systems to one that had the agility too rapidly create new solutions through a strong services layer of functionality.  The new technologies also enabled a digital transformation across the business as new technologies could be rapidly integrated into the core business process both for internal collaboration/productive, as well as, for customer and partner facing solutions.


  • Capability Development
  • Digital Transformation
  • Business Technology Management (BTM)
  • Enterprise Service Level Agreements (ESLAM)
  • Technology Lifecycle Management (TLM)
  • Enterprise Licensing Management (ELM)
  • Vendor Relationship Management (VRM)
  • Service Oriented Architecture (SOA)
  • Cloud Computing
  • Governance
  • Opportunity and Risk Management
  • Architecture Playbook
  • Standards Development
  • Planning
  • Road mapping
  • Budgeting
  • Communication Management
  • Project Mangement
  • Change Management
  • Transformation Management


Marketing, Advertising, Loyalty