CommunityGiving Conference

Screen Shot 2018-12-01 at 11.18.34 AMElements group attended the CommunityGiving conference hosted at the river’s edge convention center in St. Cloud Minnesota.  The event was a gathering of non-profit organizations all around the region to discuss collaboration and shared services in meeting their mutual causes.  CommunityGiving is an organization that is developing the regional non-profit ecosystem by providing shared services and funding to create a larger impact and efficiencies for the non-profits in its network.    The event was well attended and features many notable speakers talking about overall trends in the non-profit community and in organizational issues inherent in non-profits and how they must evolve.  The day featured both keynotes and break out tracks on more specific topics of funding, engaging donors, and operations.

As Elements Group has been working in the areas of regional development.   It is important for us to call out that a critical component of progressive regions is the development of these collaborative / co-opition based models.   The alignment and combining of assets and capabilities to create a larger impact and more opportunity for a region is critical to developing true regional advantage.   While we see the largest impact being when industries combine to form more powerful regional consortiums to create large opportunities and address large regional challenges,  there is a growing trend in the non-profit space.   This is usually lead by foundations uniting around some of the grand challenges of our time, but it is equally effective for localized and community based issues as demonstrated by the work that CommunityGiving is piloting.  Their model is worth study for your own local goals and ecosystem development.

Learn more about CommunityGiving

See more pictures of the event in the gallery

Advertisements

1st Sunrise Social

Sunrise SocialI attended my first sunrise social event hosted by the Generation Group.   The networking event brings together their clients and friends for a breakfast social that features inspirational features.   This event speaker was a dad whose life was transformed when one of his children need serious medical treatment.  His story was one of precedent-setting collaboration across medical practitioners and facilities.   While hospitals and care are actually competitive businesses.  Need and a higher calling can help resources align across boundaries to accomplish something that none of the separate parties could achieve by themselves.   The talked highlighted a number of key attributes that were required to make the collaboration possible.  They included: Why, Spirit, Cohesion, Taking care of each other, Trust, Shared commitment, Empathy, Listening, Win-win and Unconditional support.   The barriers from medical personnel they encountered initially were rooted in fear of change based.  Not the concept of change, but what would their place in the new order be.  How would their Positions and Titles be interpreted when collaborating across boundaries.  Over time these groups of people learned those considerations were not relevant in light of what they could achieve.

This real-life story was both inspirational and educational.   It calls for us all to question the value un-yielding competition vs. the power of collaboration across all aspects of business and society.   I look forward to future events!

 

 

Global Branding Event / Brand Matters @ Carlson School of Management

Brand Matters Event

Entering global markets is can be a large shift in brand strategies for mature brands.    The event opened the door to the conversation by explore ones understanding of the culture your brand was trying to reach.   Brands need to consider that their brand equity at home will not count or transfer at all into the next global market.   Having a brand or launching a new brand that is not known may be a better starting point vs. any negative perceptions foreign cultures may have of corporate identities abroad.  In either case there is a large chasm of trust to be crossed.   Many cultural studies focus on basics of symbols, colors, and general beliefs.   While these are critical starting points to begin to understand the differences in cultural values and perceptions it only scratches the surface of understand the marketing landscape.   In many countries the conversation about foreign brands has been underway for quite some time.   Regardless of any accuracy,  foreign stakeholders have been driving the conversation and setting the tone.   Historical stigmas of imperial exploration and colonization still linger in the cultural concision of the population.  Modern day corporate greed splashes across daily headline.   Foreign policies create unfair playing fields for market competition.   So how does a brand overcome global challenges such as these?

Continue reading “Global Branding Event / Brand Matters @ Carlson School of Management”