1st Sunrise Social

Sunrise SocialI attended my first sunrise social event hosted by the Generation Group.   The networking event brings together their clients and friends for a breakfast social that features inspirational features.   This event speaker was a dad whose life was transformed when one of his children need serious medical treatment.  His story was one of precedent-setting collaboration across medical practitioners and facilities.   While hospitals and care are actually competitive businesses.  Need and a higher calling can help resources align across boundaries to accomplish something that none of the separate parties could achieve by themselves.   The talked highlighted a number of key attributes that were required to make the collaboration possible.  They included: Why, Spirit, Cohesion, Taking care of each other, Trust, Shared commitment, Empathy, Listening, Win-win and Unconditional support.   The barriers from medical personnel they encountered initially were rooted in fear of change based.  Not the concept of change, but what would their place in the new order be.  How would their Positions and Titles be interpreted when collaborating across boundaries.  Over time these groups of people learned those considerations were not relevant in light of what they could achieve.

This real-life story was both inspirational and educational.   It calls for us all to question the value un-yielding competition vs. the power of collaboration across all aspects of business and society.   I look forward to future events!

 

 

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Global Branding Event / Brand Matters @ Carlson School of Management

Brand Matters Event

Entering global markets is can be a large shift in brand strategies for mature brands.    The event opened the door to the conversation by explore ones understanding of the culture your brand was trying to reach.   Brands need to consider that their brand equity at home will not count or transfer at all into the next global market.   Having a brand or launching a new brand that is not known may be a better starting point vs. any negative perceptions foreign cultures may have of corporate identities abroad.  In either case there is a large chasm of trust to be crossed.   Many cultural studies focus on basics of symbols, colors, and general beliefs.   While these are critical starting points to begin to understand the differences in cultural values and perceptions it only scratches the surface of understand the marketing landscape.   In many countries the conversation about foreign brands has been underway for quite some time.   Regardless of any accuracy,  foreign stakeholders have been driving the conversation and setting the tone.   Historical stigmas of imperial exploration and colonization still linger in the cultural concision of the population.  Modern day corporate greed splashes across daily headline.   Foreign policies create unfair playing fields for market competition.   So how does a brand overcome global challenges such as these?

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