I attended the October event for the planning of the Minnesota World’s Fair. Of primary conversation was an update of the bid process as the MN delegation returned from the meeting with the International Bureau of Expos located in Paris France. Conversations with the IFB had gone well and Minnesota was now on the radar for entering the bid process along other global cities.
The biggest obstacle facing our bid process and for that of other US cities currently via for various fair years, is the US withdrawal from the IFB community during the Bush administration. Continued efforts at the Federal level to rejoin the international community has not been successful at this time and currently prevents the USA from hosting a World’s Fair. Given the USA leadership role is host world renown fairs that showcased the latest technology innovation, this is a curious place to find ourselves. There seems to be a strange amount of ambiguity around the reasons for withdrawal that centers on the miss appropriation of funds during that administration, but that seems to block any effort to investigate rejoining at this time.
Only time will tell if multiple US cities can band together to lobby Washington to reverse our position. Note: The US still participates in foreign fair’s, so it seems to be more of an internal problem in Washington vs. a issue of foreign policy.
At the latest Expo2023 meeting speaker Dean Tom Fischer from the UMN design school presented on the topic of design for World’s Fair. Examples where shown of design and regional investments that had been made over history at World’s Fair. While some fair’s build temporary structures, the real opportunity allows in percent investments that transform the region with business and community assets that live on past the fair. In many cases, there are also iconic structures that are built that become internationally recognized symbols that strength the brand of the city. Some examples are the Eiffel Tower in Paris, the Sky Needle in Seattle, etc.
Another major consideration is the the location of the fair. In Expo2010, Shanghai’s water front was extensively remodeled and literally remade the new downtown of the city. Other design examples included maximizing the land that is used by freeways through green space capping. This allows for “new land” integrated directly into densely built areas and create a transformative effect. The Q&A part of the event quickly moved to possible locations in Minneasota. While there are site options all around the Minneapolis / St. Paul area, the more interesting idea was that there could be locations in multiple cities making it a Minnesota World’s Fair vs. a single city format.
Check out the gallery for more examples
I was invited to speak at the July 2014 Expo 2023 event. I gave an overview of the North Star Initiative that had been researching best practices for innovation centers and corporation innovation practices. Innovation center are key drivers for economic development and a potential showpiece for the World’s Fair. Their productivity comes from become a nexus of collaboration and co-opition creating opportunities through programs and serendipity that would not be possible without a focused environment and network. The core of the best models revolve around corporate consortiums. Their funding, combined with state & federal grants fuel the programs that support both start-up and corporate ventures. Events range from industry, networking, venture capital, and student focused engagements. Events and programs provide the tempo to keep the ecosystem moving and people to create plans and milestones around to make use of the events. I have been seeing corporate to corporate joint ventures and shared patents being one of the strongest drivers and attracts corporations to have offices directly on premise. That also positions them to be in the constant deal flow of new and maturing starts putting them on the pulse of opportunities and trends. Universities play a key role as well bringing expertise and educational programs. Students benefit on multiple fronts. They can get a deeper level of entrepreneurial experience, network across corporate mentors, gain access to venture capital programs, and intern directly in the centers working on start-up and corporate ventures.
Q&A that followed after the presentation focused on how we could get the center programs started. I shared a few key first steps that provide the catalyst for many regions:
- Regional Clusters must be identified to prioritize the order and focus of the initial centers. This must a balance between what the region may be known for and sectors that are emerging.
- State Government needs to publicly get behind the initiative and provide some basic funding to have skin the game. State programs can be tailored over time to strengthen center programs.
- Corporate consortium need to be engaged based on the sectors prioritized. Corporations play the leading roles in the success of centers. Usually there is the core group that opt in early and become leading board members and sponsors during the design and roll out. My tiers of corporate partnerships can be defined over time. The majority of funding comes from corporate and venture funding.
- Federal grants are also key resources for center development, but competition between the states is high. It is best to be through steps 1-3 when entering the granting process
- Universities need to play and active role. While centers can provide new revenue streams to schools through commercialization and program revenues, there needs to be a high level of volunteerism from the facaulty.
- Student programs and internships should be designed into the programs at the beginning.
- Corporations should look at centers as a new resources for employee development and lifelong learning. Employees and executives should rotate in and out playing a variety of roles including teachers, coaches, mentors, board members, program developers, industry experts, commercialization strategist, and network facilitators. Time embedded into the centers will broaden their entrepreneurial skills, increase their own networks, and put them on the pulse of innovation in the region.
- Centers are built to also collaborate with other centers both regionally and globally. International corridors should be established to bring the best ideas, talent, and investments into the region on a regular basis that is integrated into the tempo of standard programing.
- All stakeholders from government, corporate, academic, and venture community will need to play roles on boards and in center operations. There are four types of board alone including operational, governance, funding, and investment.
- Regional should have many centers with different focuses, but they can all share resources and collaborate around all aspects of operations including events and commercialization activities.
I was impressed with the energy and enthusiams around the topic. I had many senior leaders approach me after the session that lead to many follow on meetings.
Initiative like this align well with the worlds fair. Their challenge is that they need to be pursued and implemented to be fully in business to showcase the region when the fair brings the world to our door.
- The 1889 Worlds Fair in Paris. This set the bar for future events and put Paris on the map as an international city. The Eiffel tower was constructed as the entrance to the fair grounds. Other significant structures included the Galerie des machines. Countries from around the world, including South Africa where included event.
- The 1893 Worlds Fair in Chicago was a hallmark for the USA featuring 14 “great buildings”, moving walkways, and a large ferris wheel. The fair commemorated the 400th anniversary of Columbus voyage to america through a great reflecting pond. This was building on the momentum of the 1933 fair that showcased electric lighting of the fair to the world and continued the tradition of establishing America’s cities as leading on the international stage.
- The 1962 Worlds Fair in Chicago saw the construction of the iconic space needle and the World of Tomorrow grounds as a symbols of America’s commitment to the space race. A monorail system.
- The 1964 Worlds Fair in New York was the third in the cities history. Themed Peace and Understanding the central symbolic feature was the Unisphere. It showcased the American life style and emerging technologies like mainframes and CRTs.
- The 2010 Worlds Fair in Shanghai set new records for both transformation and investment in the city, as well as, record attendance and tourism.
- World Attention and Branding
- Global Collaboration and B2B partnerships are formed
- Leveraging investments in infrastructure and technology to propel the city going forward
- Create infrastructure for transportation, education, and business that develops a lifestyle that attracts young talent
- Tourism to expose people to the region and the regional income due to the millions of visitors can range in the billions
- Investments in public transportation can allow the city to scale over time at a reduced cost
- The last US worlds fair was over 40 years about in New Orleans and it lost money.
- The US has pulled out of the international community for expos due to political reasons, so it will take Federal State Department support to region if Minneapolis or several other USA cities to be a host.